- QVC may need to change suppliers and prices to fit For President Donald Trump’s fees, but those changes will not radically change his business, according to CEO David Rawlinson II. The boss said New York Times One silver lining of the cruise fee is that all sellers have to face them.
If there is any comfort for President Donald Trump’s steep tariffs who have rocked markets and fostered the fears of the recession, the Director General of QVC David Rawlinson suggested that he may have found it.
As the shopping network prepares for Trump’s weather – including a 145% tax on most imports from China – Rawlinson said the QVC is ready to adapt and at least, retailers are all in the same tax treatment boat.
“We will navigate the environment while changing,” Rawlinson relevant New York Times In an interview published on Friday. “One of the good things is that all retailers are experiencing this together. So it should not prefer a retailer over another.”
QVC – which stands for quality, value and convenience – has already considered what it would say fees for television business and on the online market. Supply from China is “significant to business,” said Gregory Maffei, the executive chairman of QVC-Pent Kurent Qulule Risa, in a short call with investors, adding that the company would consider if the increased costs needed to pass on consumers.
As the VVC flourished while blocking the pandemic when the future buyers spent time watching television, the company could not keep the momentum. Customers left cable packages in favor of broadcasting, and VVC saw steep competition from platforms like TEMU and Shein. VVC announced at the beginning of this month plans to resurrect sales from Partnership with tiktok To start five flows of non -stop purchases in the app.
Rawlinson said when it comes to tariffs, QVC will have to evaluate changes for producers, importers or customer prices, but that changes will not increase the essence of the company.
“We may have to buy different. We may need to stem differently. We may need to cherish differently,” Rawlinson said now. “We can compete differently, but the basics of what we do will not change.”
He added: “What is really important is to help people see a path to the next end.”
Despite the countless retail executives who address the concerns of investor tariffs since Trump’s return to the White House, many CEOs have maintained a level of tax impact, having diverse supply chains or moving production from China in response to the first round of Trump tariffs during its first administration. QVC was no exception, having received a “significant amount” of supplying their source from China since 2018, according to Maffei.
QVC did not answer LuckRequest for comment.
Do tariffs affect all retailers equally?
Although the tariff environment is so unstable and unpredictable, every retailer will have to fight with questions similar to the supply chain due to the almost universal trust in goods from China, according to Moira Weigel, a professor at Harvard University of Comparative Literature studied by social media and market platforms.
But not every retailer will experience taxes the same way, she said, and branches can change based on the size and type of business platform.
“It is not unreasonable to believe that maybe tariffs affect e -commerce and affect a market like Amazon a little different than affect Walmart or a large retail with brick and mortar,” Weigel said Luck.
In the Amazon, for example, the price competition is intense and transparent, Weigel said. Because many buyers are looking for a product than a brand, they are more likely to buy the most affordable product, stimulating suppliers to keep low costs. Amazon has a good reason to maintain low costs, in part not to attract consumers criticism of missile prices. The company is also penalizing some pricing retailers as a result of tariffs, which have led to a decline in sales, Luck‘S Jason Del Ray reported on Friday, citing a dozen seller.
The relationship of a retailer with tariffs can be further complicated by its size and supply chains, Weigel said. Some platforms can rely more on Chinese suppliers; Smaller market sites may not have the same resources as a giant as Walmart to eat tariff costs compared to their switch to customers.
The VVC, which cures its inventory and spends many resources in the component of its business telling, will face distinctive challenges, Dani Nadel, president and leading operating officer in the Feedvisor Advisory E-commerce, Luck in an email. Due to the business entertainment component, the VVC is more involved in the marketing components and the prices of its platform prices, Nadel suggested, making the navigation fees more divisive to the pace of its operations.
“When tariffs increase costs, delay shipments or strengthen the last minute changes in batches, which all rhythm can be thrown out, demanding that the QVC climb quickly, reprint value with sellers and reassess its strategy in the air to maintain the client’s experience,” she said.
This story was originally presented to Fortune.com
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